Are you a commercial real estate professional using a CRM platform?
I’m now using Act! as it is the only software my company supports. stay away! so slow, so buggy, very poor.
I formerly used REA! (www.gorea.com) and found it to be very nimble, fast, and functional for developing a relational database linking properties to owners, creating groups, and doing targeted marketing. I loved it.
When I was in REA, we tracked buyer criteria, linked property owners to their properties, tracked market information, and used “rifle shot” marketing to market off-market properties, etc.
It’s been years since I used REA so I can’t speak to their current version.
good luck!
Tags: contact management, crm