SEO for commercial real estate
I’m going to dish out some geeky constructive criticism to costar.com right now, as a begrudging customer: consider engaging some SEO help! Under the search ‘commercial real estate’ costar barely breaks the top 10, beaten out by unknowns like commrex.com, cimls.com, and remax.com which is barely a commercial real estate company! Get out there and work on your back links, and consider making your site more Google friendly. I see what a tremendous amount of money you’re spending hammering away at loopnet (the number 1 ranker as far as google is concerned btw) by direct mail but some SEO juice would pay a much higher return as you try to promote the “property for sale” portion of your offerings. Push that pagerank: you’re a 5, and loopnet has you beat at a 6/10.
Tags: SEO
March 19th, 2009 at 5:04 pm
It looks like Costar has moved up to page one, but they are still behind Remax, which is quite funny since most know them residential real estate.
I worked with Costar in a previous position and they were difficult to deal with, mainly because they have a bunch of “consultants” who help get listings. They don’t seem to be motivated to help companies get listed… they do the bare minimum. So, it makes sense that they would also be lax in other areas, like SEO.