commercial real estate

For commercial brokers to thrive:

10. Focus on the buyers: who can close a deal in this environment? Who is active? Monitor the comps.

9. Call on lenders. Broker the sale of troubled notes and REO (real estate owned by the bank).

8. Make short sales: that involves convincing the lender of a mortgage sale to discount the mortgage balance to facilitate a sale.

7. Prospect: How many of you actually make cold calls? Knock on doors? Try harder!

6. Call on owner occupants of real estate and suggest sale leasebacks. This is often the cheapest source of capital for companies in times when the lending market is tight.

5. Review your listings. Punt sellers that aren’t willing to adjust to the new pricing reality but remain demanding of your time.

4. Look to list and sell property encumbered with attractive, non-recourse financing: since this kind of financing is hard to get and rare, these assets are particularly sale-able today.

3. Take a page out of the residential agent’s playbook and call on “expired listings” and FSBOs. This is a fine time to be the 2nd or 3rd agent to take on a listing that’s due for a fresh face and a reduction in price.

2. Consider tackling a new unique product type: think car washes, mobile home parks, golf courses, churches, timber land, theme parks, cell phone towers, power generation plants, etc. etc. etc. Anywhere the competition isn’t.

1. Use some of that free time you’re not spending making deals to get some professional education: www.ccim.com.

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