commercial real estate

doing a test run with an indian telemarketing firm to identify users of search for space to lease or buy.

I wrote the script and provided the list (from dun and bradstreet, or rather d&b). The price?

1000 names and numbers from d&b at 14 cents each: $140

40 hours of telemarketing time at $4.95 per hour (firm projects they will be able to call and speak to or voice mail all prospects in this time frame) $198

For a grand total of $338.

they are appointment setting calls (i.e. ‘would you like to hear from an agent about space opportunities…)

should be interesting…even one lead — one that i could refer to another agent for a 25% referral fee — would pay for the effort (or rather lack of effort) many times over….

I’ll keep you posted.

If you suspect you’re going to have trouble getting a prospect to return your call, consider this (some may say devious) tactic.

Leave a message, pretending the voice mail cut you off, e.g, ” <BEEP> so give me a call and we can talk about it…again, it’s Chris and you can reach me at 443-574-1415.”

People are innately curious, you may find that the return-call rate is astounding.