Pushing Dirt

I’m going to dish out some geeky constructive criticism to costar.com right now, as a begrudging customer: consider engaging some SEO help! Under the search ‘commercial real estate’ costar barely breaks the top 10, beaten out by unknowns like commrex.com, cimls.com, and remax.com which is barely a commercial real estate company! Get out there and work on your back links, and consider making your site more Google friendly. I see what a tremendous amount of money you’re spending hammering away at loopnet (the number 1 ranker as far as google is concerned btw) by direct mail but some SEO juice would pay a much higher return as you try to promote the “property for sale” portion of your offerings. Push that pagerank: you’re a 5, and loopnet has you beat at a 6/10.

I’ve started to teach myself search engine optimization, which I’ve quickly learned is clearly the clearly the key to generating commercial real estate leads from the web. I imagine not many brokers think about this so while I’m a neophyte, I hope I can get a little better doing this than anyone else in my niche field.

It seems random, but I’m working to get an site called http://iceclothing.net to the top of the ranks for the search phrase “ice clothing.” Don’t ask…