Pushing Dirt

My overseas telemarketer is averaging 1 to 2 leads a day. These are decent leads - out of 6 total there were two prospects that indicated an immediate need to lease about 10,000 sf of warehouse space each.

A commission on a 10,000 square foot warehouse lease might conservatively be $10,000. Generate 12 of these leads — I’m imagining some will be bigger and some will be smaller) and the gross result is $120,000 less my split with the house. I’ll give 1/2 the commission away to another broker and let them do the bulk of the work and make $60,000 gross. Split with the house (figure I make 65%) and that’s $39,000. The cost of the campaign (which the company may pay all or 1/2 of) for a year is $10,000 for the dialing and $7300 for the lists. So a profit of about $22,000 for little to no work. I can only hope things work this well. If so I could see myself hiring a whole room of telemarketers and expanding the operation.

my indian telemarketers have generated 4 leads over two days of calling. One deal could pay for an entire year of their efforts! Go go go!

doing a test run with an indian telemarketing firm to identify users of search for space to lease or buy.

I wrote the script and provided the list (from dun and bradstreet, or rather d&b). The price?

1000 names and numbers from d&b at 14 cents each: $140

40 hours of telemarketing time at $4.95 per hour (firm projects they will be able to call and speak to or voice mail all prospects in this time frame) $198

For a grand total of $338.

they are appointment setting calls (i.e. ‘would you like to hear from an agent about space opportunities…)

should be interesting…even one lead — one that i could refer to another agent for a 25% referral fee — would pay for the effort (or rather lack of effort) many times over….

I’ll keep you posted.