Twitter for commercial real estate
Realblogging indicates our residential brethren have been busy micro blogging - sending short tweets to their friends and clients.
I’m generally not a luddite, but I find the format lends itself at best to pure social networking, and not business communication. Not that friends can’t be clients, or vice versa.
At worst, Twitter is pure vanity and arrogance - do I really need 10 updates a day from my friend? Where they are drinking their cup of coffee or what they just read in the paper?
Telling is not selling. Stop and listen for once.
The right answer is to adapt to the communication methods your clients prefer. Some of my clients want email, some want phone. None of my clients are asking me to tweet. I’m sure more residential clients area. It shall be interesting to see what the next few years bring.
And it’s so uncool to be anti-social networking these days. If you’re not in favor of Facebook, Linkedin, Twitter, etc. you’re just yesterday’s news. My opinion is social networking is like going to a party: don’t bring your work to it, or make work the focus of your dialog there, or you look like a big tool. If you set out to use Twitter as a business tool, it’s going to blow up in your face. If you have fun, and your friends enjoy it and you don’t force it on them, do it. Don’t try to cram it into business situations.
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Tags: twitter
January 28th, 2009 at 6:42 pm
coincidentally i just added twitter feature to my blog. In a day i have 8 followers - it might not be for everybody, but it might be for some, and with today’s technology syndicating to twitter is quite easy so if you are able to reach people with no real additional work, why not do it.
January 29th, 2009 at 2:30 am
Point well taken - I guess I’m just feeling snarky about those who feel the need to tweet every waking thought…
April 7th, 2009 at 9:05 pm
I don’t know.. using Twitter to merely syndicate your blog may sound like a good idea, but eventually it will be as boring to your followers as updates about what kind of coffee you are drinking. The real gold mine for Twitter is being able to search out conversations on which you are an expert. If someone has a question about commercial real estate, you can offer a quick solution and quickly gain a following. It might even make you into a thought leader. Who knows?
You are absolutely correct though- 10 outgoing updates a day is annoying by any standard.